"A PORSCHE must be recognisable as a Porsche at first glance," says Dr Michael Leiters, chairman of the executive board of Porsche AG. "The Mission S provides a glimpse of the ideas and design features that will shape Porsche in the coming years."

The focus is on the authentic, consequent and timeless design of the vehicle and a particularly intense connection between driver and car.

"At the same time, the Mission S represents a mid-engined super sports car platform positioned above the 911 - not as a one-off hypercar, but as a permanent and versatile addition to our customer offering," adds Leiters.

The Porsche Mission S celebrated its world premiere in New York, with a view of the Manhattan skyline beyond. The first pictures of the mid-engined Porsche 550 Spyder on this very pier made their way around the world in 1953.

As the brand's first super sports car, the 550 Spyder is still regarded today as having defined the company's identity. At the same time, it laid an important foundation for Porsche's popularity and success in the US. By choosing this location, Porsche is emphasising the importance of its history for the future of design and brand - a claim that is also reflected in the Mission S.

Authentic, consequent and timeless: these three terms set the strategic framework for the further development of Porsche's iconic design identity.

"The Mission S is the result of a forward-looking, holistic design strategy," says Tobias Sühlmann, vice president style Porsche. "This vision model illustrates a fundamental strategic direction that we will soon be translating into our future product portfolio."

The Mission S combines a powerful mid-engine super sports car platform with a clear design language inspired by historic Porsche icons. Inside, the focus is on purism, driver-oriented ergonomics and a forward-looking symbiosis of analogue and digital controls. The deliberate reduction of digital surfaces focuses on direct interaction between driver and vehicle.

Above the iconic 911 sports car, Porsche is planning, for the first time, a permanently available super sports car offer. The clear objective here is the highest level of engineering excellence and maximum flexibility. This is underpinned by decades of motorsport experience, innovative and brand-defining technology and the forward-looking design unveiled with the Mission S.