THE new Kia Sportage has been revealed in Europe in its latest iteration.

With more than seven million units sold globally to-date, the new model features extensive enhancements in design, innovation, technology and convenience, and Kia says it sets new standards in the competitive compact SUV segment.

As part of Kia's continued push towards responsible mobility, the new Sportage offers both petrol and hybrid powertrains from launch, giving customers the power to choose the vehicle that best suits their needs.

The shortened wheelbase has been developed to meet the preferences of European SUV customers without compromising on interior space.

"With a fully upgraded package, ready for every adventure, the most refined Sportage ever appeals to a wide variety of consumers, including our legacy customers, as it offers new levels of versatility, convenience and comfort," said Sjoerd Knipping, COO at Kia Europe.

Kia's ‘Opposites United' design philosophy gives the Sportage a striking new look. Smooth, soft surfaces are combined with rugged forms and a powerful stance, with new front and rear bumpers create a strong silhouette, with LED Star Map lighting and Kia's distinctive tiger nose grille.

A new wheel design is available as 17-inch, 18-inch, and 19-inch, with exclusive 18-inch and 19-inch versions for ‘GT-Line' and ‘GT-Line S' models.

The interior offers ample room for everyone on board and the steering wheel features a new two-spoke design, while the updated crash pad and hidden air vents create a sleek, minimalist finish.

New seat covers add further comfort, with ‘GT-Line' and ‘GT-Line S' variants offering a stylish black and white interior in artificial leather and suede.

Together with Dinamica, Kia has integrated a responsible fabric in the interior of the Sportage. Dinamica's premium non-woven microfibre suede is featured in the door and seat insert in the ‘GT-Line' as standard and in the door inserts and seat boosters as an option. The water-based production process and high percentages of recycled material underline Kia's commitment to sustainable products throughout its vehicles.

In nearly 30 years of existence, Dinamica, together with Japanese parent company Asahi Kasei, has managed to significantly increase the percentage of recycled polyester ranging from 73 to 75 per cent in Kia's vehicles.

The Sportage continues to offer more than one metre of rear legroom for passengers in the second row.

Rear cargo capacity up to 587 litres, and up to 1,776 litres with the second-row seats folded, and the dual-level cargo floor available on the HEV provides flexible cargo carrying capabilities.

The newcomer has dual 12.3-inch curved panoramic displays and a new 10-inch head-up display (HUD with wireless Apple CarPlay and Android Auto.

Kia Connect and OTA updates can access specific features and services, check the vehicle lock status, plan routes and more.

The Sportage's Feature-on-Demand (FOD) platform allows drivers to add arcade games, YouTube, other video streaming services via the WebOS, as well as new display themes to the infotainment system.

Through Kia In-Car Payment, drivers can pay for on-street parking directly from their car, while the available Wi-Fi Hotspot connects up to five devices to 4G LTE-based internet.

The Sportage also features a range of technologies to assist drivers with a multi-mode audio/climate touchpad located beneath the multimedia screen.

Switching between functions has been made more natural and intuitive, for changing the preferred temperature setting or adjusting the volume. In addition, 360-degree Surround View Monitor with 3D view provides a bird's-eye view of the vehicle's surroundings. Finally, a wireless charging pad is located inside the upper tray.

The new Sportage offers a choice of petrol and hybrid powertrains from launch, giving customers a choice of hybrid powertrains that best suits their needs. Sportage offers more dynamic driving thanks to a powerful turbo hybrid powertrain, a new generation transmission, the vehicle's aerodynamic design and a low centre of gravity.

As with all vehicles across the Kia product portfolio, the Sportage features a full suite of Advanced Driver Assistance Systems:

The new Sportage will be produced at the company's plant in Zilina, Slovakia, with models expected to arrive in Kia showrooms in the third quarter of 2025.

Full UK pricing and specifications will be announced closer to its on-sale date but are expected to be similar to the current model which starts from around £30,000.