BMW reveals M

Concept Neue Klasse

BMW M Concept Neue Klasse, 2026, nose
BMW M Concept Neue Klasse, 2026, side
BMW M Concept Neue Klasse, 2026, tail
BMW M Concept Neue Klasse, 2026, interior
BMW M Concept Neue Klasse, 2026, track lights
BMW M Concept Neue Klasse, 2026, steering wheel controls, M button

THE BMW M Concept Neue Klasse celebrated its world premiere at the24 Hours of Le Mans and showcases the new BMW M design language that sets a clear signal for the brand's all-electric future.

The future BMW M product portfolio combines design, high performance and innovative materials.

"The new BMW M design language forms the expressive spearhead of the Neue Klasse - determined and purposeful," says Oliver Heilmer, head of designBMW Compact Class, Neue Klasse and BMW M. "At BMW M, form consistently follows function. Every detail serves performance. This project is truly special to me because it carries the BMW M character into a new era."

Numerous M-specific design measures optimise aerodynamics - including the reinterpreted M aero exterior mirrors in the colours of BMW M.

An air outlet shapes the V-shaped front bonnet. It supports the cooling of the electric drivetrain.

A forward-facing shark nose and a light signature with depth effect characterise the front end. Headlights and kidney grille form a single unit.

The new M Yellow Lights create a focused view of the road. The yellow light icons are set to become a new signature feature of future BMW M automobiles and reference GT racing cars as well as the BMW M Hybrid V8.

The front apron of the BMW M Concept Neue Klasse adopts a trimaran-style bumper, inspired by the form of high-speed sailing boats. The three-part design underlines the vehicle's technical appearance. It also provides structural support for the front splitter - an aerodynamic element at the lower edge of the front end.

Another new lighting accent for future BMW M automobiles are the three-dimensional Track Lights located in the outer sections of the front apron.

Track Lights and trimaran design also shape the rear apron of the BMW M Concept Neue Klasse. The Track Lights frame the trimaran element above the floating diffuser.

A ducktail spoiler improves aerodynamics, increases downforce at the rear axle and at the same time sets a striking accent within the clean surface design of the rear end.

The interior of the BMW M Concept Neue Klasse is reduced and geared towards the driving experience in a next-generation all-electric BMW M.

Four newly developed bucket seats provide secure support even in highly dynamic driving situations and integrate structural elements made from natural fibre materials.

For the first time in a BMW M vehicle, high-quality black nubuck leather is used.It can be found on the steering wheel, the door panels and the roll bar.

The floating dashboard is finished in black knit material and features M-specific hexagonal backlighting.

Red accents on the M gear selector, the shift paddles on the M steering wheel and in the digital displays add targeted sporty highlights in the cockpit and put performance centre stage.

BMW says the M Concept Neue Klasse represents the next chapter in the M-typical blend of dynamics, agility and precision. The innovative BMW M eDrive drive concept with four electric motors and BMW M Dynamic Performance Control elevates driving experience and racetrack capability to a new level.

"Even in the new all-electric era, we continue the M-typical tradition of transferring both technological innovations and defining design features directly from motorsport into series production," says Franciscus van Meel, chairman of the Board of Management of BMW M GmbH.

BMW M eDrive is based on the Neue Klasse's Gen6 technology and was developed specifically for all-electric BMW M automobiles. The drivetrain concept combines four electric motors with the central control software BMW M Dynamic Performance Control in the high-performance computer Heart of Joy.

The 800-volt technology and the high-voltage battery with an energy content of more than 100 kWh create the conditions for long-range capability.

A BMW M-specific optimised version of sixth-generation cylindrical cells provides particularly high output when delivering energy to the electric motors and during charging. The housing of the high-voltage battery is structurally integrated with both the front and rear axle, thereby additionally contributing to driving dynamics.

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