JAGUAR Land Rover is pioneering a new way of buying cars using virtual reality so that customers won't need to wait for newly launched vehicles to arrive in showrooms.

The company's Virtual Reality Experience packs will be introduced across retailers by the end of January to show potential customers each new vehicle the company launches.

Even before vehicles such as the new Land Rover Discovery are available, JLR retailers will be able to deliver a virtual tour of every aspect of the vehicle showing an interactive life-size model through a VR headset.

Using the latest digital technology, the headset will takecustomerson a journey "under the hood", with the help of animations to tell the technical stories which make the vehicle special.

The VR Experience also enables the customer to explore the vehicle interior in 360 degrees from different viewpoints.

A tablet version of the experience is also available if customers want to remind themselves or obtain more details when talking through options with the retailer.

Andy Goss, Jaguar Land Rover group sales operations director, said: "As if our vehicles weren't exciting enough already, this new way of buying a car will engage customers further with our innovative capabilities. The VR Experience will also help retailers to break the ice with customers and inject even more fun into the process of buying our vehicles."

Jaguar Land Rover will roll out the VR Experience across more than 1,500 retailers in 85 markets, localised into 20 languages.

Jaguar Land Rover trialled the technology during the launch of the F-PACE in the UK market last year, and will implement it with each new vehicle launched during 2017, starting with the all-new Discovery.