Design award for

Fiat's electric baby

Fiat 500, 2020, front

THE new Fiat 500 has won the Red Dot Award's Design Concept category - one of the most prestigious honours in the design world.

Fiat's new electric city car received an award for its unique design and its ability to stand out from its competitors.

In 2019, the same award went to the Fiat Centoventi concept.

Olivier Francois, president of Fiat Brand Global, said: "Winning the Red Dot Award fills me with pride, because the 500 has always kept pace with time. It changes when social needs change. That is also how it has been for the third generation of the 500, expected as it is to respond to people's new mobility requirements."

Klaus Busse, head of Fiat's design team in Europe, added: "We wanted to create a unique product, as a statement of the Italian spirit, of how Italy as a nation and Fiat as a brand can create today. Receiving theRed Dot Award is a great honor for the entire team who have worked on the New 500 project."

The Red Dot Design Awards began in 1955 and over time have become some of most sought-after awards in the world of industrial design.

This year, more than 4,100 applications were received from 52 countries, with 187 of those projects receiving an award.


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