Study shows problems

of going green

Challenges to going green

A NEW study has revealed the challenges drivers in Britain face on the road to adopting a greener lifestyle, with 68 per cent admitting they aren't doing everything they could to help the environment.

The study of 2,000 people commissioned by car manufacturer Hyundai reveals that ‘cost' is a top barrier stopping people embracing greener habits with 55 per cent of people saying so.

Nearly half can't bear the idea of giving up meat to be ‘environmentally friendly', while 27 per cent are confused about how best to be green.

Others simply like to buy new things with 21 per cent saying so, 20 per cent are too busy with 10 per cent thinking they are hampered by where they live.

When it comes to playing our part for the planet, 35 per cent admit to feeling guilty about how little they do for the environment.

In the study it also emerged one in five adults feel it's been harder to do things to help the environment over the past 12 months, following the effects of the pandemic and the need to prioritise other things.


1. Cost

2.Not wanting to be vegetarian/vegan

3. Confusion over what to do

4.Difficultly in giving up certain habits

5. Enjoy buying new things

6.A lack of time

7.Doubt the effectiveness of it all

8.A lack of motivation

9.Restricted by home location

10.Physical disabilities - such as unable to walk or cycle

Climate campaigner and presenter Jamie Anley spoke to some of the UK's experts, leaders and changemakers committed to sustainability, to unpack the green habits and lifestyle choices that make meaningful impact.

A common theme that emerged was that we can all make a difference with the actions we take, no matter how small they seem.

Ashley Andrew, managing director of Hyundai Motor UK, said: "Many seem to be struggling when it comes to making greener changes, but what we learnt through the Drive The Change tour is that we can do better for the environment by pressing on with the changes we can make both individually and collectively. Whether that's cutting down on meat, using less plastic, or driving electric vehicles, we can all find ways to adapt our everyday lifestyles."

The study also reveals generational differences. Seven in 10 Gen Z respondents - aged 18-24 - believe the last year has helped them understand more about what they can do to tackle climate change.

Some 47 per cent of those are constantly seeking tips and advice to help them be greener, compared with only six per cent of those aged 55-64.

With escalating fuel costs, 40 per cent of those aged 18-24 are considering switching to electric vehicles, compared to 22 per cent aged 55-64.


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