Special sound for

new Fiat 500

Fiat 500 La Prima by Bocelli, 2022, front
Fiat 500 La Prima by Bocelli, 2022, interior
JBL Virtual Venues system in Fiat 500, 2022

FIAT has teamed up with singing superstars Andrea and Matteo Bocelli to launch a special edition of the all-electric 500 fitted with audio firm JBL's latest sound system.

The 500 La Prima by Bocelli is the first city car to be equipped with JBL Virtual Venues set up - a 320W premium audio eperience.

The special model was premiered in a black paint job and comes with a 10.25-inch high-definition touchscreen infotainment system, full LED headlights and 17-inch alloy wheels.

Prices are still to be announced but the 500 La Prima by Bocelli will be available in hatch and convertible body styles with a choice of colours including gold, white and blue.

"The resounding success of the new 500 La Prima, the top of the range of our electric icon, made us realise that our customers desire a product that is definitely premium, Italian and iconic, said Fiat chief executive Olivier Francois. "In short, they want the best of Made in Italy."

He added: "For this reason, together with Maestro Andrea Bocelli, we have created the ultimate listening experience to enhance the silence of an electric car. Thanks to JBL's exclusive Virtual Venues technology, we provide our customers with an immersive and tailored audio experience. This revolutionary premium sound system completes an authentic Italian icon, proudly created in Italy to bring the most authentic Italian spirit to the world."

The 500 La Prima by Bocelli will be released later in the spring.


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