DRIVERS of Jaguar or Land Rover plug-in electric hybrid and fully electric vehicles can now benefit from the launch of Jaguar Charging and Land Rover Charging.

The service uses a network of over 300,000 charging points stretching across 27 countries and 700 separate charging point providers including Osprey, Ionity and char.gy as part of a growing network - which will see more network operators being added later this year.

Existing or new owners will receive a welcome pack to the service, including a Jaguar or Land Rover charging key which simply needs to be tapped at any one of the network's points to initiate a charge. Access can also be granted through the Jaguar Charging or Land Rover Charging app.

With the prospect of charging a car away from home often daunting for customers, the new charging services aim to simplify the process with one charging key, one app, and a curated selection of charging points across the UK and Europe; and the way users pay for the service is equally simple.

With the Pay-As-You-Go package there is no monthly fee, and charging sessions cost simply the current variable rate at each charger.

A Gold Tariff -priced at £4.26 including VAT per month - provides fixed prices for charging, differing depending on the speed of the charger. A Platinum Tariff, priced at £8.50 per month including VAT, reduces the fixed rates, making it suitable for drivers that are regularly charging away from home.

As Jaguar Land Rover's future electrification plans -announced as a part of the company's Reimagine strategy -gather momentum, improving customer experience remain central to its strategy.

As part of the Reimagine strategy, Jaguar will be reimagined as an all-electric luxury brand by 2025, while all Land Rover nameplates will be available in pure electric form by the end of the decade.

The transformation to full electrification at Jaguar is already under way, with the all-electric Jaguar I-PACE SUV accompanied by the Jaguar E-PACE and the Jaguar F-PACE plug-in electric hybrids.

Land Rover is embracing the strategy too, with a battery-electric Range Rover set to premiere in 2024. The New Range Rover is already available with an extended range plug-in electric hybrid, producing CO2emissions as low as 18g/km and providing up to 70 miles of EV range.

The recently revealed, dynamic New Range Rover Sport will also offer pure electric propulsion from 2024, with two extended-range plug-in electric hybrid vehicles already available. Plug-in electric hybrid versions of the Range Rover Velar, Range Rover Evoque, Land Rover Discovery Sport and Land Rover Defender are also already available to order.

Rawdon Glover, Jaguar Land Rover UK managing director, said:"This is a significant step forward for us and our customers as we move closer to our all-electric future.

"Creating simplicity and convenience throughout the EV ownership experience is a key objective and, until now, we have been impacted by a compromised public charging infrastructure.

"With our new Jaguar Charging and Land Rover Charging services, we can serve our fleet and business customers with valuable management tools, and enhance the charging process by making it more simple and convenient for drivers throughout the UK and across Europe."