THE Skoda Superb is getting even bigger with the Czech brand preparing to launch the fourth generation of its flagship - some 90 years after the first model arrived.

With more technology and mild and plug-in powertrains being introduced, the new Superb is 43mm longer at 4.912 metres, wider by 12mm but lower in height at 1.849 metres.

Due for its debut in November, Skoda has released preliminary data and camouflaged images about the new model which will be available in both hatchback and estate guises.

Luggage space is also being increased by 30 litres in the estate and 20 litres in the hatch taking room up to a gargantuan 690 and 645 litres respectively. Headroom throughout the cabin has also risen.

On the engine front, Skoda says the new Superb will be available with a choice of three petrol engines ranging in power from 150 to 265 hp, two diesels, a plug-in hybrid with an even greater electric range of over 62 miles and - for the first time - a mild hybrid.

Skoda has also increased the number of its Simply Clever additions on the Superb to 28 with the new model featuring an electrically controlled roller blind acting as a luggage compartment cover in the estate, a centre armrest for the rear seats with integrated tablet holder and a double storage pocket on the back of each front seat to hold documents or magazines as well as a smartphone.

A first for the Superb is an integrated funnel in the windscreen washer reservoir cap.

Skoda presented the first of what has become a very wide range of Simply Clever details - which include an umbrella in the driver's door - in 2001, when it introduced the modern-day generation of the Superb.

On the interior there's a new infotainment display measures up to 12.9 inches, making it the largest display ever to appear in a Superb.

The gearshift lever has been mounted directly on the steering column while the centre console has also been redesigned.

All petrol engines and diesels are mated to a seven-speed DSG transmission and all six powertrains meet the Euro6e emissions standard.

On the safety front Turn Assist and Crossroad Assist make their debut in the Superb which assist drivers at junctions. In addition to the Predictive Pedestrian Protection feature, the standard Front Assist now also detects cyclists.

Skoda's first Superb arrived in 1936 with a 3.0-litre straight six engine with 85hp and was discontinue in 1949.

The name was reintroduced by the brand in 2001 and overall Skoda has sold more than 1.5 million Superbs.

The new car will have its world debut in November.

There is no word on pricing yet but it can be expected to be more than the current model which costs from £32,030 in hatchback form and £32,295 for the estate.