VOLKSWAGEN says it was determined not to ruffle any feathers when its new T-Cross went on sale and decided it needed a name to fit the bill for a particularly vibrant-coloured paint for the car.
The company let the public decide - and Rubber Ducky yellow was born.
The new T-Cross went on sale in the UK at the start of the year with a revamped design, extra standard equipment, new technology features and a newly designed interior.
Three new, fresh colours were also added to the model range: Clear blue metallic, Kings red metallic and a crisp, sporty yellow.
Volkswagen UK decided to let its social media followers choose their favourite name for the new yellow paint - and the bath-time-inspired Rubber Ducky floated to the top with 46 per cent of the votes.
"Some might say putting a paint name to public vote is a quackers idea," said Oliver Lowe, T-Cross product manager at Volkswagen UK. "But we were confident people wouldn't get in a flap while trying to decide on a new name, and we think Rubber Ducky yellow was a really eggs-cellent choice."
The new T-Cross in Rubber Ducky yellow is priced from £23,965.