MOTORISTS are being urged to add a dash of colour to Britain's streets after it was revealed that grey was the most popular new car colour for a seventh year in a row.

The call for the new car buying public to be brighter and bolder in their car colour choices, and brighten up ‘Grey UK', comes after a survey by car maker Renault revealed that:

The 2024 car colour data, complied by industry body the Society for Motor Manufacturers and Traders, revealed that grey had topped the new car colour chart for an incredible seventh year in a row, confirming the majority of Brits prefer to stick to a monochrome colour when it comes to choosing their car.

But in a bid to break the greyscale's stranglehold, the Renault 5 was put on sale, headlined by two eye-catching colour options, Yellow Pop! and Green Pop!

"Britons are famously conservative when it comes to choosing car colours, but with the launch of Renault 5 with the option of our two Pop! colours we plan to bring somejoie de vivreto the UK's roads, with our research showing that by adding some colour we will also bring joy and positivity to people," said Adam Wood, managing director of Renault UK.

The all-electric R5 is a modern reimagining of the legendary original, which was produced between 1972 and 1985, with 5.5 million cars sold globally.

With a combination of eye-catching design, latest technology it is keenly priced starting from £22,995.

Adding another dimension to the fun a brightly coloured car can bring to the public roads, across its four-year journey from concept car through to production car, R5 has been presented in Pop Yellow!, prompting many to eagerly anticipate the potential for the famous ‘Yellow Car' game - which has its roots in the rapeseed oil trade from more than 400 years ago - to ramp up once cars start hitting the UK roads from April.

Renault's survey also revealed that one in five (20 per cent) of people play the game on a road trip, suggesting that the colour can be a great source of fun for other road users as well as the owner.

Despite this, until now almost two-thirds (65 per cent) of Brits say they have never owned a yellow car.

The Renault 5 is available to order now - and is also available in Artic White, Diamond Black and Midnight Blue for those preferring a more traditional colour palette.