WITH 2025 marking the 40anniversary of the light duty Prado's introduction into Toyota's Land Cruiser range, extreme mobility vehicle specialists Arctic Trucks is launching the Land Cruiser 250/Prado AT37.

Originally founded in 1990 as a special vehicles division of Toyota, the AT37 marks the latest chapter in Arctic Trucks' long-standing association with the leading Japanese automaker's Land Cruiser, which remains an integral part of AT's unparalleled tally of world records and firsts in the harshest environments on earth.

Primarily developed between Arctic Trucks' International (Iceland) and UK divisions, together with Toyota Africa distributor, CFAO, the Land Cruiser 250 / Prado AT37 combines Iceland's deep heritage in off-road vehicle development with world-class expertise from the UK's ‘Motorsport Valley', the global centre of motorsport design, development and engineering, and a hub of cutting-edge automotive innovation.

Arctic Trucks International research and development manager, Freyr Þorsson, said:"Developing this project in the heart of Motorsport Valley has allowed us to have frequent and direct face-to-face communications with multiple suppliers, and the resulting hands-on development has generated greatly improved performance."

Arctic Trucks UK managing director, Peter Smith, added:"This collaboration of teams across the Arctic Trucks group has resulted in a vehicle that is truly fit for use in any market. Combining our three decades of off-road expertise with technology and innovation from the UK supply chain has achieved outstanding results and reaffirms our ongoing commitment to delivering complete vehicle solutions for both work and play."

Aligned with OEM and government standards of fit, finish and functionality, the AT37 blends a finely tuned balance of confidence inspiring on-road handling, with superior clearance, comfort, control and mobility over all terrains.

From rocky technical trails to soft snow, sand and everything in between, the AT37 is said to achieve tracked vehicle capability with car-like drivability.

There is no word on price at the moment but the new Land Cruiser itself starts from £74,995.