Welcome to the Hotel


Hotel Hyundai, 2022

A HOTEL powered purely by energy from electric cars has been created by Hyundai and is ready to take bookings.

The world first concept has been launched in Essex after research commissioned by Hyundai of 2,000 holidaymakers found over half of people said the cost-of-living crisis has made them rethink their future holiday plans.

The hotel concept includes a luxury cabin, restaurant and private cinema and people can enjoy an off-grid experience with a difference.

Hyundai's esearch found that nearly half (44 per cent) of respondents would like to go on more staycations in 2023 compared to 2022 and that nearly a third said staycations were better for shorter breaks away, with three in 10 enjoying all the UK countryside has to offer.

Three reasons that Brits have changed to this decision were sustainability, supporting local businesses and a stress-free travelling experience.

Hyundai says its hotel has everything people would expect from a high-end countryside break, just with the twist that all power is supplied by electric vehicles.

Situated in Essex, just an hour from central London, Hyundai says guests can indulge in a local menu using sustainable ingredients sourced within Essex, as well as enjoying immersive elements that make the concept truly memorable.

Centred around a luxury cabin, the hotel is set across three key areas, a guest suite, cinema and bar and restaurant.

The guest suite is a high-end luxury cabin by Colemans Farm, which offers everything guests can expect from a luxury boutique hotel. From the lights and charging points to the kettle and shower, everything is powered by the Ioniq 5 and its Vehicle-to-Load (V2L) technology.

In the bar and restaurant area the menu and mixology have been specially curated to provide a food and beverage offering as innovative and sustainable as the cars powering it, with ingredients sourced locally within Essex. As well as indoor-outdoor dining and cooking over fire, the bar and restaurant area will have an Ioniq 5 coffee lounge, with expertly prepared espresso powered by the car.

And to finish off the evening, guests are invited to enjoy a film from a car-powered projector and speakers, with a V2L powered popcorn machine for the true cinema experience.

Broadcaster and critic Grace Dent, curator of Hotel Hyundai, said: "We're looking for unique, memorable stays more now than ever and this is a delicious blend of innovation, luxury and comfort that gets you thinking. With power coming from the car, where could Hotel Hyundai pop-up next?

"I'm excited for those staying with us to sample the sustainable, locally sourced menu as well as the equally fabulous cocktails, and of course to enjoy a good night's sleep.

"I hope this three-week pop-up hotel is just the start for this concept of a car plugging in and powering a luxury experience like this. I'm predicting that guests will be hoping that his amazing hotel and the full experience it offers might be here again in 2023."

Ashley Andrew, managing director of Hyundai Motor UK,said: "Our award winning Ioniq 5 is able to power Hotel Hyundai using its V2L feature, where an adapter from the car provides a socket which domestic appliances can be plugged into. The whole experience demonstrates the practicality of this pioneering technology, and we hope the concept inspires more people to go off grid."

The Ioniq 5 is able to power the hotel and its experiences using its V2L feature that supplies AC power (230V/50Hz) up to a maximum of 3.6kW (or 15 Amps) power consumption. An adapter from the car provides a socket into which standard domestic appliances can be plugged into.

Members of the public will be able to win a stay at the unique hotel and enjoy the full experience on offer with welcome cocktails, a three-course meal, evening film and breakfast hamper all included.

Hotel Hyundai is open for 14 nights from October 19 to November 5.


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