Ineos special for

Belstaff centenary

Ineos Grenadier 1924, 2024, front
Ineos Grenadier 1924, 2024, rear
Ineos Grenadier 1924, 2024, interior
Ineos Grenadier 1924, 2024, roof control panel
Ineos Grenadier 1924, 2024, badge

OFF-ROAD specialist Ineos has launched its first limited edition, the Grenadier 1924, to celebrate 100 years of iconic clothing brand Belstaff.

Available from June 26, 2024, only 1,924 of the vehicles will be produced and each will carry a unique production number and distinctive Belstaff centenary badging.

Since its launch the Grenadier has partnered with the Belstaff brand in offering two feature packages based on iconic Belstaff jackets - the Trialmaster and Fieldmaster - and the limited edition takes further style cues from the clothing brand.

The Grenadier 1924 has a bold contrasting colour palette of Magic Mushroom and Inky Black, exclusive gloss black 17-inch two-tone alloy wheels and a dechromed black grille trim with front and rear skid plates in dark grey.

Based on the flagship Fieldmaster, the Grenadier 1924 has a dark green finish on the dashboard, centre stack, overhead console, switchgear and door cards, as well as a black saddle leather trim on the steering wheel, handbrake grip and passenger grab handle, complemented by dark grey headlining.

Lynn Calder, chief executive of Ineos Automotive, said: "Style that lasts a century deserves to be celebrated and the Grenadier 1924 is both great looking and a seriously assured drive. Belstaff has been trusted by generations of bikers, sportspeople and trend setters, so we know we're in good company."

Both part of the Ineos group, Belstaff and INEOS Automotive share the same philosophy of producing authentic, high-quality products that are designed and engineered to last.

The Grenadier 1924 will be shown for the first time to the public at a centenary event between May 24 and 28 in Stoke-on-Trent, the city where Belstaff was born.

Taking over one of the city's famed potteries, Belstaff will present a brand experience, including a display of rare pieces sourced from around the globe.

The weekend will also include talks, screenings and workshops, and will be open to the public, as well as invited guests, collectors and members of the Belstaff community, past and present.

The Grenadier 1924 will be available to order online and all authorised Ineos retailers. Prices are still to be released.


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